Advertising Agencies are the service organizations that promote the brands, products, services of clients. These comprise of designers, writers, photographers, public relationship managers who all gives a new way to your business. Some advertising agencies offers a promotion only for specific region but some agencies spread your brand to the whole country or in other country as well. For example, there are lots of advertising agencies in Patna and Hindustan Publicity is one of them whose head office is in Kolkata and it promotes ads not only in Patna and Kolkata but also in Bihar, Jharkhand, Odisha, and North East since years.
The importance of Advertising Agencies
Advertising Agencies has a team of creative people whose objective is to help the businessman or companies in increasing the growth of their business.
Customers only buy a product if they are aware of the brand available in the market. So, if the product has been advertised, people could be able to do comparison of that product with another and may be able to conclude which product is best for them.
Advertising helps in increasing transactions and gaining trust.
Marketing agency knows very well about the competitors, so they organize the strategy accordingly to overtake the competition level.
What do ad Agencies Do Ad agencies play an important role in making an ad attractive and make it reach to more and more people.
Step 1:- Agencies Analyze the Competition Marketing agencies produce varieties of ads in varieties of fields. So, first of all they analyze the competitor, what are they doing and how they are doing. As per the analysis they take further steps.
Step 2:- Creativity Starts After analysis of competition, creativity starts which includes crafting of images, design and text to make the ads attractive and eye-catching. So, those lots of people see it and read it.
Step 3:- Prepare for Presentation The most important step is presentation of the ads which includes location and ranges by which people will be able to see ads easily.
Step 4:- Releasing the ads to the local or international market Now, it is the time to release the ads in the market by showing creativity and presentation. It is the step which attains more customers and thereby increases awareness.
Types of advertising agencies There are lots of advertising agencies, some of the most important advertising agencies are:- Outdoor Advertisement Agency This type of agencies helps in advertising the product outdoor such as Hoardings, interior bus advertising etc. they perform all the functions related to the outdoor activities in which people physically see the ads in front of their eyes.
Interactive agencies These types of agencies develop the design of the website and do the search engine marketing. They have the target to achieve the first rank on the various search engines.
Social Media Agencies This type of agencies are the agencies who promotes the brand, website, services in social networking sites such as Facebook, twitter etc. Today’s world is converting into the digital world. So, these types of agencies are also in more demand.
How to Hire an Advertising Agency
The first step is doing your research about the best advertising companies. Read the reviews and asks from your friends who already have contracts with marketing agencies.
Second, after investment in advertising company, think if you are getting the same for what you have paid for?
You should also focus that the advertising company should better understand about your target audience and well known about your business or products.
Final and the most important thing is that you need to calculate the return on investment. Are you getting the profit or not?