Many of you must have caught a view of posters and banners stuck on trains, buses, railway stations and other public transport vehicles and areas. This technique that is widely accepted by the companies is known as transit advertising. The purpose of advertising in such a way is to attract and make people aware of the company; it can be the products or informational quotes that are being spread through transit advertising.You can easily notice bus advertisement in West Bengal or any other state of the country. There are various advantages and perks of using buses as a medium for advertisement, few of them are mentioned below.
Many people use public transportation facilities on a daily basis. With big posters and catchy quotes, your advertisement cannot be ignored by the people. They are most likely to look at it. Most people skip the ads that are shown up on television or different websites. But the additional perk of transit advertising is that people cannot keep themselves back from seeing the advertisement as it is always hanging in front of them.
Travelling may take a lot of our time, while on travelling we have nothing to do except reading and looking at the advertisements that hang around. On an average, buses take more than 30 minutes to reach a destination. This leads to a longer exposure to your advertisement. Thus, the time is enough to mark a notable presence of the advertisement in the mind of people. It is more likely that the people will easily recall your advertisement.
People of all ages and belonging to different places all travel by public transport. They come from vivid backgrounds and cultures. This gives you a scope that your advertisement can reach to a broader audience. Based on your product there are customers belonging to the same field. They can be students, professionals, families or tourists. Therefore, your product can directly reach to the customers concerned with the product.
Apart from being captivating, advertisements grab the attention of the relevant customers instantly. There can be more benefits of bus advertisement in West Bengal depending upon how effectively and wisely you implement your strategies for the advertisement. Buses are considered to be the most efficient way of transit advertising. However, trains and cabs can also be used to meet the purpose. Sometimes the public transport areas such as railway stations, bus stands etc. are also used for the same.